(1888PressRelease) January 22, 2008 - Menlo Park, California - www.APersonalCareBoutique.com has accepted the exclusive rights to launch Anoush botanicals and organics, a personal care line offering hair, skin and home products. It is the first professional company to create recipes seasonally, made to order in limited selections, using only the highest quality ingredients available at conception with unscented or hand blended scents in eco-friendly containers. Other features inside A Personal Care Boutique: Couture Hair Colour, Precision Cutting with Design, Elegant and Fashion Eyelash Extensions (one on a short list of certified Lash Extensionists in Northern California), Camouflage and Enhancement Make Up, and Personal Shopping. They continue to carry unique personal care products and gifts, for you, your home, your family pets and things just for fun. They now introduce Anoush to satisfy the desire to lean green with botanical and organic products for their savvy clientele.

Having awareness of ingredients and a curious consumer base A Personal Care Boutique has been seeking information, studying the options, and participating in the conversion of products being offered. Their focus has been towards package recycling upgrades, natural and simple ingredients with lower: lauryl / laureth sulfates, petroleum derivatives, synthetic preservatives and as always products never tested on animals. Botanicals and organics were the most popular category for their 2007 Holiday Shopping Season, reaffirming their business direction.

Awareness of the beauty industry for more than 20 years ‘A Personal Care Boutique and Anoush are the perfect match’ says Bijou Cassidy, the public relations consultant. Her on point analogy ‘Anoush using seasonal botanicals and organics in their personal care product line is similar to making a pie with organic apples from this weeks farmers market; fresh picked flowers from your garden for the table; along with a special wine chosen at its peak to compliment your homemade meal. Fresh ingredients will always give the best results!’ Anoush products are offered with most, if not all of the following attributes: free of cruelty, paraben, sulfate and synthetic dyes, while proudly maintaining 70-100% certified organic, 100% vegetal, eco friendly containers, organic essential oils and creative botanical blended scents. A pleasant and rare find for those with sensitive nose / skin or just prefer, unscented formulations are also offered in all categories.

This small American business offers simple packaging complimenting all styles of bathrooms, homes, salons and spas. Their long awaited Spa Nourishing Crème in Organic Exotic Winter was delivered to A Personal Care Boutique, as we spoke, and was all but reserved / sold out before unpacking. Similar results experienced previously with Alpha Lipoic & C Ester Serum and Winter Cleansing Cream. Their Organic Laundry line was waiting to be tagged, no doubt with high demand for Organic Sweater and Spot Wash with Organic Pet Wash on the way. The guaranteed favorite of first timers has been Mom’s Dish Soap and the Glycerin Botanical Bars. Anoush has options for everyone and the bonus is in the new creative style in which they do business: fresh and one at a time with potential for personalized scenting in the near future.

A Personal Care Boutique specializes in highly credentialed hair, eyelash, and make up artistry with friendly knowledgeable customer service. Offering a wide range of personal care products and gift ideas to please many tastes with a consistent introduction of new choices. They accept newcomers and welcome passersby to peek into their eclectic windows. The serene atmosphere is located on the “sunny side of the street” and encourages peaceful shopping, relaxed pampering, along with a bit of spice. For your personal reservation call 650.576.2794, for a visual treat and more detailed information visit www.APersonalCareBoutique.com or feel free to stop by 1155 University Drive studio III, Menlo Park, California 94025 USA


Their long time motto is “remember you wear your hair everyday!”